I'm using SmartPLS for the analysis of my master thesis. I found the effect of variable X on Y nonsignificant and still examined the moderation effect of M on that effect. A professor of mine told that it's not reasonable to examine moderation while the effect is nonsignificant.
I wonder If the effect of X on Y is positive for some individuals while negative for others because of the variable M then wouldn't that effect can be insignificant yet still examining the moderation can be logical?
I hope I managed to tell my problem. Can you please tell me which of these approach is true with some references.
Thank you in advance