According to this link --> 

http://www.webopedia.com/TERM/B/big_data_analytics.html

“Big data analytics is the process of collecting, organizing and analyzing large sets of data (called big data) to discover patterns and other useful information. Big data analytics can help organizations to better understand the information contained within the data and will also help identify the data that is most important to the business and future business decisions. Analysts working with big data basically want the knowledge that comes from analyzing the data.”

Question: Can we use Big Data Analytics to Analyze & Derive New Areas for PhD Research?  E.g. areas of research not conducted by anyone else or areas of least research etc.

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