"Flux" is defined by previous people who have answered this question. "Fluence" is the time integral of the flux, sometimes called the irradiation. Very simple.
I have never heard the term "fluence rate", so if you want to make up a unit, the previous discussion would form a reasonable basis.
Flux = No. of particles emitted / Unit time (sec) ; So Neutron Flux = No. of neutrons emitted /sec. and its unit is n/sec
Fluence = No. of particles emitted / Unit area; Neutron Fluence = No. of neutrons emitted /unit area and its unit is n/cm2
Fluence-rate = No. of particles emitted / Unit area / sec. ; Neutron Fluence-rate = No. of neutrons emitted /unit area / sec.; and its unit is n/cm2/sec.
Hence, if Q is the neutron flux from any neutron source (here, thermal nuclear reactor), then neutron fluence-rate will be equal to Q / 4 * P i* r2, where 'Q' is the neutron flux (neutron yield) in n/sec. and 'r' is the distance in 'cm' from the point source.
Sorry, but the definition of "Flux" posted by Sathian is incorrect.
Flux has units of particles/unit area/unit time, and is usually written as particles/cm^2/second, or particles/m^2/sec. It measures the flow of "particles" crossing a unit surface per unit time in any direction. In some fields, you can replace "particles" with "energy". It is not defined with reference to "emission", although emission can be measured in flux units if you are so inclined.
Please refer ICRU Report No.33 (1980) and ICRU Report No.60 (1998), page no. 4&5 for more clarification of my answer regarding the definition of Flux, Fluence and Fluence-rate. Obviously my answer is on the radiation dosimetric point of view. I am attaching ICRU Report No.60 (1998) along with this.