I want to develop a strategic marketing plan and for this, I design holistic case study with thematic analysis but as a data source I plan to use document/archive records and researcher participant observation in my company (Yin, 2015) are the sources, the design and analysis complement each other? basically the data source would be enough for qualitative case study?
Thanks
Yes, in principle that would be sufficient. You would probably need to use a software such as NVivo or Atlas/ti to analyse the transcripts of the records you create.
Thank you Charles Oppenheim , I planned to use MAXQDA. Can you get (refer) me a guideline or protocol or checklists for participant observation or/and document review?
Buy or borrow a textbook of qualitative data analysis. I rely on Gorman & Clayton "Qualitative Research for the Information Professional", which, despite its title, is generally applicable.
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