PRATA, Ndola; EJEMBI, Clara ; FRASER, Ashley ; SHITTU, Oladapo ; MINKLER, Meredith. Community mobilization to reduce postpartum hemorrhage in home births in northern Nigeria
Social Science & Medicine, 2012, 74(8), pp.1288-1296.
The first Author are in RG in this link: https://www.researchgate.net/publication/221872905_Community_mobilization_to_reduce_postpartum_hemorrhage_in_home_births_in_northern_Nigeria
Article Community mobilization to reduce postpartum hemorrhage in ho...
Consider using engagement with the community constituents. You might thikn about approaching this through community based education and health promotion programs based on what the constituents feel is important. This is a twist on traditional needs based outreach. Determining what the population needs and wants is an important step in engagement and building relationships.
Your question may also be related to engaging people in the potential opportunities for becoming healthcare professionals.
Several strategies have been employed and seem to have generated increased interest in pursuit of healthcare field education and professional development. Engagement as above is one entry. The second is that involving a diverse population on the team of engagement increases the potential for role modeling and inspiration.
IN my experience (I have a program I give for 10 weeks to women in public housing) building trust and showing the opportunities and the steps involved in achieveing success makes it doable and with outcomes. The apporaches used in my programming have achieved a 78 person attendance (to every session) and graduation rate. (AT start up we had 81 ladies). Of the 78 ladies completing the course 46% returned to school for GEDs. 22% continued on to school for nurse assisnat training and 2 returned to school for nursing. (manuscript in process for publication)