Research articles about digital marketing:

https://www.researchgate.net/publication/281838183_Exposure_to_digital_alcohol_marketing_and_user-created_alcohol_content_and_the_association_with_alcohol_use_in_young_adults

https://www.researchgate.net/publication/278847468_Counting_Comments_A_critical_appraisal_of_the_evaluation_of_social_media_campaigns_by_UK_digital_marketing_practitioners

https://www.researchgate.net/publication/278847605_The_Red_Thread_An_Exploration_of_the_Silo_Effect_in_Digital_Marketing_Agencies

https://www.researchgate.net/publication/280326809_Optimizing_Digital_Marketing_for_Generation_Y_An_Investigation_of_Developing_Online_Market_in_Bangladesh

https://www.researchgate.net/publication/275589681_The_use_of_Web_analytics_for_digital_marketing_performance_measurement

Research Counting Comments: A critical appraisal of the evaluation of...

Conference Paper The Red Thread: An Exploration of the Silo Effect in Digital...

Article Optimizing Digital Marketing for Generation Y: An Investigat...

Article The use of Web analytics for digital marketing performance measurement

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