Specifically, I want to know how using the sustainable balanced scorecard will help linking business strategy to sustainability development goals and of course profitability of an organization.
Syed, the literature in this area is limited and the theoretical framework is yet to evolve in terms of how SBSC can link to the development of strategic goals that are sustainable and can be contributed to by the organizational activities. Theoretically, it offers a possibility, as BSC can be evolved into SBSC (see Laurinkevičiūtė et al., 2008) or an example from tourism industry (Karatzoglou & Spilanis, 2010), but this is still a research of area that is open for others to contribute.