Rink-side advertising of major sports events is often not really there at the actual event, but is regionalized and added in the live TV-mix of the event. This is standard practice, but does anyone know if the same is done with the advertising on the players´ suits? I.e. whether the logo on a star football player's chest is added in the TV-mix, or is that just advertising sci-fi?
Mattias Svahn
Thanx for the tip! - seems like an interesting company to, I´ll keep an eye on you. I am in the process of writing a book chapter on advertising in converging media. Do you know of any instance when a professional sports team has applied this in a full scale public situation like a televised match? :-)
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