"Academics generally recognise that the scholarly publishing business model is flawed, the impact factor does not point to quality, and open access is a good idea. And yet, academics continue to submit their work to the same for-profit journals. Philip Moriarty looks at what is keeping academics from practicing what they preach. Despite many efforts to counter the perception, journal ‘branding’ remains exceptionally important..."
More from: http://blogs.lse.ac.uk/impactofsocialsciences/2016/03/14/addicted-to-the-brand-the-hypocrisy-of-a-publishing-academic/
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