Hi everybody,
I recently wrote one short opinion/article about our near future, where I foresee a rise of a new concept - namely a concept of “smart dynamic product”. It is an idea where products, with all their attributes, actually don’t exists in their final selling or imagined form. Products, their forms and attributes are defined on-the-fly and proposed to the customers during and based on customer current activities. I would be happy to hear the opinions of academic community on this issue. Here is a link to my article on LinkedIn: https://www.linkedin.com/pulse/sdp-definition-delivery-smart-unique-personalised-products-dedi%C4%87/
Cheers!
hi,
The sales of a particular product or service might be down in the early ... Real-time data should be the cornerstone of any digital marketing strategy. ...A company is releasing a new, unique product to its existing customer base. ... Moreover, in the fast-changing digital marketing landscape, marketers ... etc. contributes to producing a unique identity of an individual.
Hey,
I have often thought about this idea myself but was limited in the availability of data and the required infrastructure to process it. However, things have definitely changed from that end. The other thing that seems to be working in this direction is the manufacturing industries, especially "soft manufacturing" where there is no fix form or final product per-se. The product gets defined at the customer's end according to his needs or the data that we have of him. 3-D printing has already given this idea a headstart but is obviously lagging in the ease of accessibility. I believe once we have the manufacturing part under control, the part of data-processing and product designing will become massively scalable, hence, an industrial breakthrough.
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