Dear John, please take a look at my book chapter: (https://www.researchgate.net/publication/272623671_e Hospitality_Strategies_Enhancing_Competitiveness_Evidence_from_China_and_Central_Macedonia_Greece). Since this is a short version of the chapter, in case you are interested I can send you the full text.
Hello John, I think Soultana Tania Kapiki has given excellent contribution to solving your dilemma. You can also check on the Travel and Tourism Competitiveness Reports for more ideas on what to look out for