Yes it is related. It is not compared with others but between use and non use. For example, if a person sees in his network that his best friends are deleting their profile, he is prone to delete his account too. If a person sees that close friends are using. a specific app in social media, he is prone to use it as well just to be in the "group" or "trend"
Social Media makes explicit the embedded Narcissistic Personality Disorder of a Selfie Crazed Person. We can observed this behaviour through their constant selfie profile changes in Social Media applications such as the Whatsapp ... selfies in the bedroom ... selfies in the Rest Room aka Toilet ...
More bizarre cases have included selfies to death (falling off balcony)
Narcissistic personality disorder (NPD) is a personality disorder in which there is a long-term pattern of abnormal behavior characterized by exaggerated feelings of self-importance, an excessive need for admiration (Wikipedia).