I am writing a book on interactive platforms (or a case of 2 sided markets). An example is Facebook (sorry there are many definitions of PLATFORM. Just to be clear).
The point is that understanding users and their motivations to grow the network and generate a network effect it could be useful to have an understanding of users motivations: either as "generators of value or content" or as "consumer of value or content".
Any comments? Regards
Sofiia Vakulich
This topic is well analyzed in the scientific publication "Scientific Studies of Ukrainian Media Content: A Social Dimension". The article addresses the issue of human psychology to social networks.
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