In the modern age of modern and online retailing, the traditional retailers are lagging behind in terms of their presence being felt by customers. The Reliances and Big Bazaars of India are dominating the modern space. With their deep pockets, they make their omni-channel presence felt across platforms. But how can the small mom-pop or kirana stores do the same?

With the covid scenario, omnichannel is the way to go forward(at least for now).