Hello RG!
I'm trying to make an online survey which would measure the satisfaction and importance of specific elements in higher education.
In order to maximize the response rate I'd like to make it so that respondents (students) can evaluate every variable as easily as possible, but I just can't seem to find the tools to make that happen.
As a picture is worth a thousand words, I'll just attach one, instead of trying to explain what I'm looking for.
If anyone knows a provider that allows (if possible, for free) such questionnaires, please link me.
GoogleForms, LimeSurvey, SurveyMonkey don't seem to have that option, but I might be wrong since I'm mostly familiar only with Google's services.
Thanks!
You might want to check with qualtics.
http://qualtics.com/
If not successful, you can consider ‘importance-performance’ analysis. If that is the case, you should not perhaps measure it using a double response item; rather you should use two distinct Likert type items, something like the following:
E.g.,
How important it is to for a prof to be an expert in their field?
From “Very unimportant” (1) to “Very important” (5).
This prof is an expert in his field
From “Strongly Disagree” (1) to “Strongly Agree” (5).
There are various things you could do with importance-performance analysis.
Here are some references:
Martilla, J. and James, J. (1977), ‘Importance-Performance Analysis’, Journal of Marketing, 41(1), 77-79.
Bacon, D. (2003), ‘A Comparison of Approaches to Importance-Performance Analysis’, International Journal of Market Research, 45(1), 55-71.
Silva, F. H., & Fernandes, P. O. (2011). Importance-performance analysis as a tool in evaluating higher education service quality: the empirical results of ESTiG (IPB). In In the 17th International Business Information Management Association Conference (pp. 306-315). Khalid S. Soliman.
Best wishes
Dear, you can use above mentioned sites by adding some demographic questions in the form.
Dear Kaleel,
I've just tried qualtrics (I guess you misspelled the link) and the "side by side" option is exactly what I've been looking for!
Unfortunately, I don't seem to be able to extract the raw data in csv or xls format so I've asked their support team for help.
The alternative you're suggesting is what I'm trying to avoid, since it makes look the survey much longer than it actually is and I'm afraid many respondents would drop out halfway through.
In any case, thank you very much for the valuable information!
Dear Naveed,
I think we misunderstood each other. What I'm trying to do is give two evaluation options for a single question side by side.
I will have some demographic questions in the form, but the sites I've been using don't have the option I'm looking for, and I don't think demographic questions would be of any help in this issue.
I've managed to do what I wanted with Kaleel's assistance (picture - sorry about the language), but I'm still trying to export the data in some useful format.
In any case, thank you for replying!
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