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Dear experts,

I am currently writing my final thesis, a feasibility study in the agricultural industry. I must choose to either use an inductive or deductive approach during this project, however, I am in doubt which approach to choose, as, in my opinion, I use aspects of both.

In my literature review, I use general theories (Abell; Laddering; ...) mainly to set up an interview guide. My primary research mainly consists of semi-structured interviews with farmers, using the interview guide. I will code these data to come to my conclusions and recommendations. The way I see it, this research is as qualitative as a feasibility study can get.

As said, I am in doubt about the approach I should use / am using. I recognize a number of deductive elements in the literature review (using an abstract theory to set up specific interview questions), but the field research is an inductive process. Your view on this would be highly appreciated!

Yours faithfully,

Aito G. Atzema

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