Terusha Govender

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Define the concept of a brand and analyse how effective branding helps products stand out in a crowded market?

Coca-Cola Has 2 New Sodas Hitting Shelves Soon For as much as we love classic Coca-Cola (and all the creative ways to enjoy it), we can’t help but get excited when the brand shakes things up. From...

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Critically evaluate how Amazon’s retail business unit could signal and achieve strategic intent through the adoption of a best-cost provider strategy?

Amazon is no longer a retail site for customers but a service platform for its sellers Since its founding in 1994, Amazon has undergone exponential growth. Initially an online bookstore, the...

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Critically appraise the potential challenges and how they can be managed?

The Failed Launch of Crystal Cola: A Breakdown in Marketing Research Integrity In 2003, ClearWave Beverages, a company with ambitions to disrupt the soft drink market, introduced an...

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(25 Marks) Evaluate the purpose of the Skills Development Act 97 of 1998?

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Discuss brand extension with reference to Coca-Cola's Orange Cream, detailing its benefits and risks using examples from the text where applicable?

Coca-Cola has introduced the new Orange Cream flavour, seemingly as a nostalgic replacement for the discontinued Orange Vanilla variant.

21 July 2025 9,104 2 View