Syed Mahmudur Rahman

6 Questions 13 Answers 0 Followers

Questions related from Syed Mahmudur Rahman

Can you assist with an industry report discussing the impact of customer engagement on profitability?

I am searching for a latest (2018+) and reliable industry report that highlights the impact of firms’ omnichannel customer engagement effort/activities on profitability. There are some paid...

21 August 2019 9,135 0 View

Can you recommend a recent paper that has items to measure customer engagement (CE)?

Context preference: CE in retail is preferred but others are ok too. Year preference: 2015 onward Journal preference: Top marketing journals

24 July 2018 1,120 11 View

An exemplary article discussing the steps of scale development

This 2022 article provides extensive details of the steps involved in a robust scale (measurement) study - Syed Mahmudur Rahman, Jamie Carlson, Siegfried P. Gudergan, Martin Wetzels, Dhruv Grewal....

01 January 1970 5,294 3 View

How to measure the quality of customer reviews on social media?

Customer reviews on social media play a critical role in the decision making (i.e., pre-purchase) stage in the customer journey. Therefore, it is critical for a brand to measure customers'...

01 January 1970 7,580 2 View

Interpret/report PLS-SEM results

Read this latest article, https://authors.elsevier.com/c/1bs7Iz1m7PEMF (free access until Nov 24, 2020), if you are interested in the followings: - Partial least squares structural equation...

01 January 1970 1,227 0 View

What is the latest customer experience (CX) measurement framework?

The latest CX measurement framework/tool with survey questions is available in the following article - Syed Mahmudur Rahman, Jamie Carlson, Siegfried P. Gudergan, Martin Wetzels, Dhruv Grewal....

01 January 1970 5,475 0 View