4 Questions 8 Answers 0 Followers
Questions related from Serhat Adem Sop
Dear Tourism Scholars, I am writing a book chapter about the history of the hospitality business, globally. I have read lots of papers. However, I still feel that there are plenty of them that I...
26 May 2020 6,230 7 View
Hello, I am working on brand personality (BP) topic in tourism and hotel marketing field. However I have a serious question related to the scales that measure BP… Aaker (1997) developed BP Scale,...
30 November 2015 2,424 14 View
I would like measure 7Ps (or 7Cs) in the hotel enterprises. How the guests perceive marketing mix effords of the hotel (management) such as price, promotion, place, product, person (people),...
11 September 2015 3,973 9 View
I believe COVID-19 pandemic will affect social scientists’ productivity during this outbreak. Because individuals are at home and surely their concern is not participating in a research/survey....
01 January 1970 8,392 12 View
