Sambit Sourav Praharaj

3 Questions 4 Answers 0 Followers

Questions related from Sambit Sourav Praharaj

What is Just Noticeable Difference in consumer behaviour. What are its applications in marketing. How can a marketer use this to their advantage?

What is Just Noticable Difference in consumer behaviour?

25 November 2014 9,607 8 View

What is Neuromarketing and what can be its applicability in a real world scenario?

From the word Neuro, I guess it must be related to stimulus, and cognitive dissonance. But I don't understand the real world application of this form of marketing. And does it use technology as a...

30 August 2014 7,498 6 View

What is Shapero model of Entrepreneurial Intention?

I just came across the this model that considers Perceived desirabilityPerceived feasibility . Can anyone please explain how does these two parameters affect the intention?

02 August 2014 2,448 21 View