Roy Larke

2 Questions 2 Answers 0 Followers

Questions related from Roy Larke

How do cost structures (fixed & variable + profit margins) of online retailers compare with offline retailing?

I'm looking to compare cost structures & business models across online & physical retailers. I'm especially interested in concrete examples/cases that compare the costs for online and...

09 September 2016 2,672 3 View

What are the key elements for an introductory course targeting SMEs for social media/digital marketing strategy?

There's a lot of blog posts in this area and a few reasonable textbooks aimed at undergraduates. I'm interesting in getting a feel for what SMEs in different countries should be doing to develop...

09 September 2014 4,101 2 View