Brian Harman

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Questions related from Brian Harman

Does priming effect behavioural variables but not perceptual variables?

I have recently run two studies which employ a mindset priming paradigm. A “Bolstering mindset” was procedurally primed by asking participants to write 3 short essays proving their opinion on...

30 June 2014 561 3 View

What are the most influential books that provide a broad overview of priming / consumer behavior research? I would appreciate any suggestions.

Ideas for reading / literature review

05 September 2013 8,110 4 View