Beata Stępień

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Questions related from Beata Stępień

Can we measure value to consumers, once we admit, it is subjective? How can we then make it objective? Will any method substantiate our claims?

Are numbers from quantitative studies more relevant than these from fewer qualitative data? If there is a a play of our arguments, that matters in our scientific reasoning, should numbers or some...

11 August 2017 5,388 7 View

Who creates value in the fashion luxury sector?

Customers find value in rational, emotional or symbolic aspects of luxury items, but when asked very often refer to superior quality, outstanding materials and craftsmanship (which is a rational...

13 October 2014 6,425 35 View