Abdul Zahid Khan

4 Questions 13 Answers 0 Followers

Questions related from Abdul Zahid Khan

Can we use two theories in qualitative research on brand equity if one is positivist and other constructive in literature?

I am doing research on brand equity while using identity and consumer approach which are positivistic (marketer perspective) and constructivist (consumer perspective) in nature. I have observed...

02 February 2015 8,550 3 View

Can qualitative descriptive study, using observation and survey technique, be done on brand equity in Pakistan, “cognitive construct” as the gap ?

Respected Scholars, Please assist me in the following matter:1. A Qualitative research study is being started in Pakistan on the matter of Brand equity at doctoral level in which i am...

12 December 2014 9,438 5 View

Are there any books available online for research and theory in brand equity management ?

My team is preparing a list of books on brand equity management that could help the young research students in this field, specifically in the area of theory and research.

12 December 2014 7,158 4 View

Is Qualitative descriptive research being confused with other forms of research strategies i.e., narrative research strategy ?

Respected Scholars, While having brainstorming on many options of qualitative research designs in business studies, my team members have come across some questions that are detailed below. Please...

12 December 2014 7,008 19 View