VOC is certainly nothing new. The more brands understand their customers, the better they are able to create products and services that meet their needs, gain competitive intelligence, and identify shifts in purchasing intent and behavior.
Artificial intelligence and automation are increasingly unlocking new and exciting types of VOC data that is more actionable for decision makers. Through the adoption of AI and machine learning, companies can gather data from all their customers, not just a small sampling that has interacted with their brand through a survey. AI enables a much deeper understanding of customer behavior and satisfaction, including voice, facial analysis, and chatbot technology. AI technology for VOC insights will continue to grow in 2020, along with the software companies who are bringing to market new and better methods to measure and analyze data and predict consumer behavior.
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