related interests:
How to identify your customer?
How to find out about the context of the queries?
How to find additional mobile services and skills to develop stickiness?
Olivier Serrat
Planning and Driving a Digital Strategy, available at https://www.researchgate.net/publication/291056412_Planning_and_Driving_a_Digital_Strategy, may be of interest. Irrespective of the "arena" an organization finds itself in, digitization enables fundamentally different ways in which to think about clients, audiences, and partners and, vitally, to engage them. It provides answers to such questions as:
- What are the expressed and latent needs of clients, audiences, and partners (not forgetting relationships and behaviors)?
- How does one build products and services to better meet these needs?
- How does one integrate products and services into a digital strategy? (And, how might a digital strategy conduce new, value-adding products and services?)
- What are the organizational, directional, process-based, and information technology-related changes required to make the transition happen?
Research Planning and Driving a Digital Strategy
0 votes
0 thanks
- Badges
- Science topic
- Similar topics
- Theoretical Physics
- Time
Similar questions and discussions