A reviewer has given valuable comments as "5 points Likert scale is not quite recommended in an online survey."
I have conducted a questionnaire survey by using the Google Form link through email and WhatsApp.
How can I justify the use of a five-point Likert scale for an online survey?
Please suggest along with the necessary references where applicable.
Is that all they said on the topic ? I would curious to know what they think is recommended in this situation. I wonder if it's something about the survey being online. ... 5-point Likert-type items are common for adults for topics they don't have expert knowledge about. ... I don't know that I have specific advice about replying to the reviewer. Perhaps start with Google Scholar, look for 5-point Likert item, and see if there is a scholarly source that explains why they are appropriate on your context.
Likert scales can be appropriate for online questionnaire surveys, but there are some important considerations to keep in mind.
On the one hand, Likert scales are widely used in surveys, both online and offline, and are a well-established method for measuring attitudes and opinions. They are easy to understand and use, and they provide a structured format that makes it easy to compare responses among different participants.
Additionally, Likert scales can be easily implemented in online surveys using various survey software, making it convenient for researchers to collect and analyze data.
On the other hand, there are some potential drawbacks to using Likert scales in online questionnaire surveys. One concern is that participants may not fully understand the meaning of the response options, leading to inaccurate or unreliable data. This issue can be mitigated by providing clear instructions and examples, as well as pilot testing the survey with a small group of participants before administering it to a larger sample.
Another concern is that Likert scales may not capture the full complexity of participants' attitudes or opinions. For example, participants may have mixed feelings or nuanced views on a particular topic that cannot be adequately expressed through a simple Likert scale. In these cases, open-ended questions or other qualitative methods may be more appropriate.
Overall, whether or not Likert scales are appropriate for an online questionnaire survey depends on the research question, the target population, and the specific context of the study. Researchers should carefully consider the pros and cons of different measurement methods and choose the most appropriate approach for their research goals.
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