I have certain inclusion criteria for my exercise study and am now doing telephone screening to check eligibility of potential participants. When I have someone who has to be excluded because of let's say age or location I am offering to give the treatment (exercise programme) after study completion. This is what I read in most papers and what people recommended me to do. Now, I am asking myself why can't I give them the programme while the study is running? Do you know of any literature I can read to be able to answer this competently?