We are at a tipping point for immersive experiences in digital commerce. The pandemic is reinventing buying behaviors. Immersive technologies are maturing. Powerful brands and media platform giants are investing. Consumers are energized. And the advent of 5G supports richer digital content. Now is the time to invest. Brands that wait will fall behind competitors—and consumer expectations. https://www.accenture.com/us-en/insights/interactive/enhance-customer-relationships
Because the reality and the decisions that need to be made in it are much more complex than the mixed reality and the decisions that AI makes for people.