I have to analyze construction project (it comprises images and text) from the viewpoint of multimodal analysis. Who has got some theoretical unformation about it or samples of multimodal analysis? Thanks a lot
we write about it in our recent book. You'll find some useful references there, too.
Łukasz Pakuła, Joanna Pawelczyk and Jane Sunderland. 2015. Gender and Sexuality in English Language Education: Focus on Poland. London: British Council.
Text and Image: A Critical Introduction to the Visual/Verbal Divide
By John Bateman
This could be a good reference closed related to your topic. The book takes a multimodal approach to analysing text-image relations. It is comprehensive, covering different genres and review different theories.
Hi, attaching my article dealing with this kind of topic. you will find some refererences which may be useful. I suggest Kress and Van Leeuwen as good authors, and also Bateman. It's a difficult area because, imo, analytical methodology for dealing with images is not particularly well-developed or unified at this moment..Best, dp
Multimodality, by Kress, and Multimodal Discourse Analysis, by Kress and van Leeuwen, are definiteky two references worth reading. It is a fact that multimodal analysis hasn't been systematically applied very often, but the work of Kress and Kress and van Leeuwen is sufficiently sound to be applied in any multimodal context.
Reading images by Kress and van Leeuwen is a fundamental starting point. Jewitt's Handbook of multimodal analysis is a vry good reader, but it depends on the specific area you'll be working. If you're more interested in a critical multimodal analysis (that is analysing how meanings co-constructed by the interaction between images, texts, other resources), I suggest Machin and Mayr, An Introduction to Critical Discourse analysis. It is very good indeed. If you look for the very basics, I can send you some stuff by email. best of luck with your research
Unfortunatelly, I cannot send request for your textbook via research gate. I have read the content and I think that some information will be very useful and important for practical research. Could you please send your book on my email [email protected] or [email protected]? I will citate you if it will be necessary. Thank you very much for your help. I really rely on greatly.
Hi Nata, in addition to the books recommended above, I can recommend a recent one by Bateman, Wildfeuer and Hiippala (2017): Book Multimodality: Foundations, Research and Analysis – A Proble...
Check also publications by Kay O'Halloran, Sabine Tan and Peter Wignell from Curtin University (Western Australia).
I am attaching some references in which the multimodal nature of human communication, the concepts of multimodality, about semiotic resources & modes, the type of relationships that are established between different semiotic resources, etc. are discussed in detail:
Hodge, R. and Kress, G. (1998). Social Semiotics. Cambridge: Polity Press
Kress, G., & Van Leeuwen, T. (1990). Reading Images. Geelong, Victoria: Deakin University Press.
Kress, G., & Van Leeuwen, T. (2001). Multimodal Discourse: The Modes and Media of Contemporary Communication. London: Arnold. Kress, G., & Van Leeuwen, T. (2006 [1996]). Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge.
Kress, G. (2010). Multimodality: A social semiotic approach to contemporary communication. London; New York, NY: Routledge.
Norris, S. (2004). Analyzing Multimodal Interaction. A Methodological Framework. New York: Routledge.
Norris, S. (2013). What is a mode? Smell, olfactory perception, and the notion of mode in multimodal mediated theory. Multimodal Communication, 2(2):155–169. https://doi.org/10.1515/mc-2013-0008.
Scollon, R. (1998). Mediated Discourse as Social Interaction. London, New York: Longman.
van Leeuwen, T. (2005). Introducing Social Semiotics. London: Routledge