Which econometric name would you give to Glaxo’s "Lagged New Rx model"?

09 September 2016 0 1K Report

Reading this Article i came across this lagged New rX MODEL. and am wondering which econometric name will best suite this model.

Market Response Models: Econometric and Time Series Analysis

By Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz

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