With time, political branding has made its presence felt in the domain of elections and this gets duly reflected in the various works of western thinkers who have opined that having a consumer-oriented approach towards elections gives the party and leader an opportunity to view elections from a consumer perspective as against the civic-oriented approach which talked about it being a civic duty of voters to vote. How much relevance these two approaches have today?
Romina Rodela
Well no, we should not take a consumer-centered approach to election campaigns. Other sectors in society have take, such as the Higher sector in the UK and elsewhere, it and it proved to be detrimental.
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