Dear All ....I want to publish my paper in a good journal
Here I am attaching the abstract
Perception of People towards Life Insurance in Hyderabad
Abstract: The objective of this study is to understand the behavioral trend of consumers towards the life insurance market. The study focuses on the people of Hyderabad and intends to map out their inclination towards buying the products and services of public and private insurers. A survey was conducted among 200 respondents and the obtained data were treated to find out the perceptions related to various parameters for buying the life insurance policy. The results of data analysis revealed that the respondents used to perceive such policies as a future protection tool and preferred public life insurers over private ones. Most of them got information through agents and wanted to review the name and reputation of the insurer at the time of buying the policy. Among the eight investment options which were supposed to be available to them, life insurance was ranked fourth while first three being bank deposit, real estate, and equity respectively.
Keywords: Indian life insurance; perception of people; investment preferences; survey based Study; Hyderabad