Hello!
I was wondering what the sampling method would be considered for a survey on a boosted Facebook post or sponsored LinkedIn post?
I have read that posting a survey on a specific brand's social media page would be considered convenience sampling, but I wasn't sure what the sampling method would be by paying for an "advertised" post that reaches random, targeted users.
Thanks!
Hi Jessica,
There are numerous targeting options on Facebook and LinkedIN which you would have to use in order to reach your representative sample. By just randomly boosting your posts only benefit will have Facebook and LinkedIN on their accounts.
Basically, you should target the audience that should perfectly fit in your sample in order to gather relevant data. If you already know the demographic (gender, age group, territories etc.) criteria you are going after, it is rather simple to target and set up an ad-hoc Facebook/LinkedIN campaign (whereby you promote your survey). Depending on your goals and research design, consider that LinkedIN charges way more than Facebook, which further consequently translates in targeting precision as well. For instance, on LinkedIN if you have very precise targeting criteria defined (e.g. company, age, territory, gender, experience, certain career path etc.) you can literally deliver your survey to one's forehead. This comes without exaggerating.
As for the posting on one's branded fan page would require additional consent of the brand/company itself. And it might be observed as biased, so I would not suggest it, frankly to say.
Anyway, go briefly through the following to catch a sense about the background logic:
1. https://www.socialmediaexaminer.com/5-social-media-tips-for-finding-and-engaging-your-target-audience-new-research/
2. https://blog.hootsuite.com/social-media-advertising/
Hopefully I contributed somehow. Cheers.
mostly, well accepted scholarly papers on social media marketing were relied on convenience sampling by having adequate and relatively larger sample size. In fact, above can be justified since it is subject to unknown population. Paid social campaigns are more effective if you wish to send your survey to desired audience as the platform allows to define the target audience well in advance. However, there will be a tendency to ignore it unless you stick it with an incentive.
There is always tendency to ignore the survey - as you mention it. This is remarkably known issue. It well depends on how you put it in proper context and what CTAs you are using in your paid campaign. Absolutely nobody could guaranty you a massive response rate if your proper introduction, CTA and context are missing - regardless of online or offline environment.
But, thanks for sharing your thoughts.
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