The reason for this question is that I am trying to dig into the recent published social media analytics literature. I have already done the Google search so I am primary interested in the recommendations.
Maybe these could be interesting for you:
Van Dijck, José (2013). The Culture of Connectivity: A Critical History of Social Media. Oxford: Oxford University Press.
Piskorski, Mikołaj Jan (2014). A Social Strategy: How We Profit from Social Media. Princeton, NJ: Princeton University Press.
I've read through most of this one:
Mining the Social Web: Data Mining Facebook, Twitter, LinkedIn, Google+, GitHub, and More by Russell
You could also check out the twitteR package for R if you want to use Twitter data
http://cran.r-project.org/web/packages/twitteR/index.html
http://www.amazon.com/Mining-Social-Web-Facebook-LinkedIn/dp/1449367615/ref=sr_1_1?ie=UTF8&qid=1404356965&sr=8-1&keywords=Mining+the+social+web
I also have that book. What I need is a book of more conceptual nature that explains the context and the tools of social media analytics...
- Badges
- Science topic
- Similar topics
- Social Science
- Media
- Social Media