Explain the role of Generative AI in enhancing customer experience in e-commerce. Share ideas for a survey, which could be conducted amongst online customers to analyse their online shopping experience by using GenAI.
Generative AI can enhance the customer experience in e-commerce in many ways, including personalised recommendations and content, interactive preview/try-on, chatbots and virtual assistants, fraud detection, and customer feedback analysis. Some questions for a survey for online customers could be "How often do you use e-commerce services?", "Which of the following e-commerce applications of generative AI have you encountered / would like to use (choose all that apply)?" and "If you have used applications of generative AI in e-commerce, how did they work for you? How could you improve these applications?"