I base myself on the proposal of a development of tourism on a human scale (Max-Neef, 2010), in which the dimensions of being, being, doing and having, bring together human needs. Thus, hypothetically, it can be seen that the relationship between happiness and the production processes in tourism, especially those that tend to generate greater value - for satisfaction - to the consumer, must contemplate the effective participation of both the producer and the consumer. Happiness is fixed in the production processes that provide the proximity between the desire to be, to be, to do - of the producer and the consumer - and to have - in this case, would fit only the consumer.