There is strong inter-relationships between sustainable development and the TBL outcomes (Economy, Social and Environment) and CSR has become the significant enabler. Numerous articles have discussed the relationship between business sustainability and sustainable development.
The thought: “If you can’t measure it, you can’t improve it” is in direct correlation with the topic of the project. Тhe relationship between business continuity and sustainable development is defined from the measurement. Without measurement, without the key performance data that monitoring and measurement provider, businesses cannot hope to evaluate their Business Continuity Management System effectively. The international BCMS standard ISO 22301 recognizes the critical importance of having accurate performance information and requirements for monitoring, measurement, analysis, and evaluation. We can’t manage what we can’t measure. Success!
Business continuity can be achieved within the sustainable development requirements and with it , or outside these requirements and opposit to it. In the first case humanity progress is achieved in the second, global catastrophes may be the ultimate destination and destiny.
Got reaction, they are highly correlated in the case of long-term business plans. A short-term or low impact business less affected. I can quote a wise and successful business owner:"We are opportunistic investors. We can choose from the large variety of businesses satisfy our profit and risk demands. We choose from a subset sustainables". It means, more and more people are thinking in that way, the capital will be streamed toward sustainable businesses, so their operation will be safer and shareholder value will be higher.
We have a research focus on the marketing values of sustainable packaging. Retail business is a different animal. Sustainability can be life or death, prosper or close down.