I have made my publications on the Southwest Australian Biodiversity Hotspot available on RG. I am now trying to reach a broader audience, by using Facebook. If you want to find out more about this hotspot and explore what it looks like, why not have a look at this page? It aims to reach a much wider public than just academics.
https://www.facebook.com/840590692628765/photos/np.132056639.840590692628765/853029118051589/?type=1#!/pages/Kwongan-Foundation/840590692628765
What is your experience in this context with social media. Is Facebook appropriate for what I want to achieve? Are there better ways?