I would start with the spectrum of prevention (http://home.preventioninstitute.org/tool_spectrum.html). Where I live and work, in Michigan, there are HIV criminalization laws that contribute to stigma. You could identify areas to address in each domain. My example falls under "influencing policy and legislation." I personally believe anything is possible, otherwise, I wouldn't be in public health!

To Describe the phenomenon and the discrimination

Thank you very much for your answers. In my country, Stigmatization is very high even though the strategies they are applied to. Our culture and other factors strengthen the magnitude of the Stigmatization. I would like having your opinion to propose effective methods correlating to my country.

A very effective counter to stigma is honesty. Too many people who have been diagnosed with serious mental illnesses, including mental health professionals, are not open, transparent, or truthful about their having such a condition. As long as leaders in the mental health field continue to deny, or avoid telling the truth, about having mental illness in their families or in themselves, stigma and discrimination will continue. Mental illness will continue to be seen as a "shameful" condition.

one of the effective measures to eradicate stigma is to identify it, to characterize it so that we will be able to demarcate between stigmatizing and no stigmatizing attitudes and behaviors. As well, it is important to make the stigmatized issue to have a human face through increment of exposure to those victims of the stigmatized issue.

Dealing with stigma needs dealing with the society, dealing with the culture and dealing with individual knowledge and attitude.

I have done some work with TB and Stigma within the Somali community in Sheffield UK.The meaning and consequences of tuberculosis among Somali people in the United Kingdom.