When there are so many commercial services and online tools are there for the same, is there any importance of doing research on bibliometric any citation studies.
Well, it depends on what you want to do with bibliometrics. If you want to use bibliometric methods just to describe science, you would join a huge crowd of commercial and non-commercial, professional, semi-professional and unprofessional people who already do this. If you want to use bibliometrics to answer interesting theoretical questions about the ways in which research functions, you would join an absolute minority whose work is extremely difficult but also fun.
Understanding bibliometric data can help identify trends in specific realms of research and factors associated with increasing the citation rate of your article. This is becoming especially important as journals and researchers continue to use social media to disseminate research. Furthermore, by understanding the most influential articles, compilations of these articles can be created which serve educational purposes as one can create a central database of these studies for younger researchers or providers.
Please see these examples below:
Article What Is the Predictive Ability and Academic Impact of the Al...
Article Predictors of 5-Year Citation Rate in the Orthopaedic Sports...
Bibliometric research is still very much relevant even despite the Availability of commercially produce own. In Librarianship, it is used to plan collection development, assist in publishing pattern of researchers in certain field. And remember that in local setting it gives scholarly communication pattern in term authorship, journals and so on.