Dear Diem Quynh
Companies are facing a true digital revolution. Thanks to the rise of remote work, online shopping, social networks, and the massification of AI, companies must be more knowledgeable about technology and more interested in taking advantage of its potential without neglecting that they must be sustainable and socially responsible, such as clients are. They are increasingly aware of the impact that companies have on society and the environment, and employees are more interested in mental health and the benefits that new technologies offer in this regard. All of this indicates that companies must adapt and innovate if they want to prosper in the first half of the 21st century.
I hope this helps.
In short - human-centricity
The term human-centricity was originally applied to information systems design when the “user” view of people, focused on the usability of IT, began to give way to an exploration of necessary changes in the system of human activity supported by technology. In 1988, N. Bjorn-Andersen said: “A person is much more than the movement of his eyes and fingers.”
The definition of human-centricity as a new technological tradition “that places human needs, skills, creativity and potential at the center of technological systems” belongs to K. Gill. Human-centricity, as a core market trend supported by digitalization opportunities, “involves knowing the context of the customer or employee throughout the entire consumption or production lifecycle.”
It is thanks to end-to-end digital technologies that the ability to identify and model the factors influencing the behavior of each client or employee in a specific context is realized. Human-centricity turned out to be a key principle of building “crisis” communications in the public sector in the context of COVID-19. In new media, infographics are often used, the human-centricity of which lies in the fact that it is based on the peculiarities of the perception of information by a modern person, in particular, simplification of complex information, selection and visualization of the main thing, etc.
Conclusions:
– studies of universal and specific signs of human-orientation and human-centricity are fragmentary in nature and are confined to individual scientific fields;
– both concepts are a logical consequence of modern socio-political and socio-cultural processes;
– in the case of human-centeredness, we are talking about the purposeful creation of a suitable environment for the existence, activity and development of a person, and within the framework of a human-centric approach, conditions are created for a rational human response to the complexity, volatility and dynamism of the modern context.
In any case, the basis for further systematic study of the definitions “human-oriented” and “human-centric” should be the recognition of the fact of the transformation of humanism and philosophical anthropology into a new civilizational paradigm of the progressive development of the global and local economy.
The possibilities of interdisciplinary integration of efforts in applied research of tools that implement the principles of human-centeredness and human-centricity are directly related to the use of the entire range of end-to-end digital technologies.
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Gill K.S. Summary Of Human-Centred Systems Research In Europe, Part 1 // Systemist. Тhe journal of the UK Systems Society. 1991. № 13(1). P. 7–27.
Hirche S., Buss M. Human-oriented control for haptic teleoperation // Proceedings of the IEEE. 2012. Т. 100. № 3. P. 623–647.
Maurice P. et al. Human-oriented design of collaborative robots // International Journal of Industrial Ergonomics. 2017. Т. 57. С. 88–102.
Ogiela U., Takizawa M., Ogiela L. Human-Centered Protocols for Secure Data Management in Distributed Systems // International Conference on Broadband and Wireless Computing, Communication and Applications. Springer, Cham, 2023.тP. 175–179.
Pflanzl N., Vossen G. Human-oriented challenges of social BPM: an overview // Enterprise Modelling and Information Systems Architectures (EMISA 2013). Bonn: Gesellschaft für Informatik e.V., 2013. S. 163–176.
Zhang L. et al. A systematic measurement of street quality through multisourced urban data: A human-oriented analysis // International journal of environmental research and public health. 2019. Т. 16. №. 10. Pхp. 1782.
Today's businesses are facing the new normal of work (i.e., virtual work). There is diversity in the workplace in respect of human resources and the effort of business owners to find a location that will offer them a lower cost of production.