Hi Daniel,

Your idea to build bridges with research related to CSR is excellent. You could start with some of the innovative research already being done with respect to socially responsible companies partnering with NGOs in order to more effectively achieve their CSR goals in areas where these companies lack expertise and thus their contributions are mainly financial. Making a contribution to dealing with the HIV/AIDS pandemic is of course a primary concern for pharmaceutical companies which feel a need to engage in positive social intervention in terms of combatting a disease from which they have derived so much profit. The work of the following innovative researchers will help you get started:

1) Douglas K. Peterson, "Partner Selection for Corporate Social Responsibility Efforts: The Case of Choosing NGO Partners" in CONTROVERSIES IN INTERNATIONAL CORPORATE RESPONSIBILITY

2) Duane Windsor, "Multinational Corporations and Basic Health Services," in DOING WELL AND GOOD: THE HUMAN FACE OF THE NEW CAPITALISM

.

Gwen

Dear Gwen,

Thanks for your precious contribute. I am currently working with some colleagues dealing with this issue in particular.

We will add your ideas to our discussion.

Thanks for your participation.

Best regards,

daniel