Essentially what was identified in that area that needs to be "analysed and examined". Additionally, what parameters are to be used in such activities.
Dear Raphael, may you provide some context? There are different methods (with different advantages and disadvantages) and factors you should consider in an evaluation of a product. However, to understand what you should analyse (and how) you need to know what you want to achieve and why. Without knowing the goal of the assessment and a general description of the key goals/tasks of the product and the potential end-users it is hard to answer your question.