Environmentally friendly and sustainable mobility provides a means to move from point "A" to point "B" in the cleanest and greenest possible manner. It entails to work on solutions that are environmentally friendly and socially sustainable.
One important point is the measure of urban sprawl. Sprawled urban areas reflect in more mobility at all. Studies in urban areas aournd the world have found more CO2 emissions when urbanization tends to be more sprawled.
In Brazilian case, car owners have social status. Using public and mass transportation is not an option for those who have better conditions. So, in emerging economies like Brazil, having a car is not only a consumption desire, but in some cities the only way to commute. I agree with Felippo, there is a cultural dimension that must be considered. But develpment and economic conditions can be an important constraint to reach pos-materialistic living conditions.
I strongly agree with Mr. Ojima: "In Brazilian case, car owners have social status. Using public and mass transportation is not an option for those who have better conditions." I believe this is one of the strongest point that needs to be addressed in order to make environmentally friendly and sustainable mobility appeal as a social status.
However I also have to agree with this sentence from Mr. Salustri because I have witnessed such embedded feature: "In other places, where public transport is seen as a deeply embedded feature of the community, it is seen as a desirable." Community and social acceptance.
The significant aspects of Environmentally and sustainable friendly mobility and its related technologies provides innovation stimulus. However managers are not doing enough to promote such progressives needs.
There is another question that conflict with more sustainable friendly mobility in developing countries. The economic importance that automobile industry have regarding employment generation, constrains the government to reduce (and even cut) taxes to promote sales. The growing middle-class in Brazil induces that more people have the conditions to no more have to use the public transportation. So, in the same time that the federal government agree to reduce CO2 emissions, they have to reduce taxes to avoid unenployment and increase consumption. How can emerging economies deal with sustainable development with this kind of constrains? In my point of view, community and social acceptance may be a second stage, because people (even among those who agree with sustainable development) do not have alternatives to commute without cars.
Social Acceptance - Its what I see as the significant factor. The acceptability is there however there is no market or the cost is prohibited. I agree Taxation is another factor and then again as you mentioned social status of mobility based upon current conventional transport either single/family vehicle or community based transports.
What has not been mentioned so far is the cost for the user to use alternative modes of transport. In some research - especially considering student commuting - the price is considered as an important factor. In this perspective managers can surely promote sustainable mobility by subsidizing alternative transportation modes or subsidizing ticket holders.
That's a good point so far I have gathered: Urban Sprawl, perceived suitability, social status, economic importance, social acceptance and cost. These are some good points and I thinks its what motivates managers influence when promoting environmentally friendly and sustainable mobility.
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