Many factors contribute to behavioural intention towards using mobile banking service in rural areas . The variables are mostly based on the Unified Theory of Acceptance and Use of Technology (UTAUT) Model . But are there other any models/ theories related to innovation or motivation or social cognitive aspects to support research in this area?
Hi Aloysius,
This is such an interesting query. I am going to follow the responses closely to see if some psychologists check in and express the viewpoint that it is actually anti-social behavior that is deeply rooted in a desire to leave the country for the big city (and also an indication that the person feels superior to the 'plain and simple folk' encountered in his or her immediate surroundings. We live in a rural area and my husband loves to go into the bank because the tellers have cookies and coffee on hand.
Gwen
P.S. Check out the words to "New York, New York" (preferably as sung by Frank Sinatra) to better understand the 'fed up with the small town' attitude.
Thanks a lot Gwen for the enlightening response on the topic . I am keen to look for more responses and then share some research undertaken in this interesting area.
Aloysius
Hi Aloysius,
I'm not sure how relevant this is to what you're looking for but it might lead somewhere:
http://www.arraydev.com/commerce/JIBC/2014-01/sitamishrav01.pdf
Jen
Thanks Jennifer , that was indeed an interesting link.
Aloysius
https://www.researchgate.net/publication/280570323_Consumer_acceptance_and_mobile_banking_services_in_Bangladesh?ev=prf_pub
Chapter Consumer Acceptance and Use of Mobile Banking Services in Bangladesh
Thanks very much Nabila for enlightening on the question through your response .
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