Digital marketing is an advertisement based on digital channels such as social media, mobile applications, email, mobile application, and any other digital channels and furthermore can be done online and offline.
Forbes’ Adrian Gomez relays that information about the constant change of digital marketing in his article. Gomez tells businesses to leave outdated strategies behind and adopt innovative ones by telling stories, leveraging reviews and generating buzz with authenticity. He also thinks that the shopping experience of customers need to be changed by marketers and brands should improve strategies for potential customers as well as current ones.
In my opinion, with the introduction of Siri, Alexa, Cortana, and Google assistant, the popularity of voice search, whereby the user speaks directly to their device instead of typing a request or manually performing a task, is on the rise. As consumers adapt and begin to use voice assistants more and more, marketers working with SEO should consider optimising their websites to recognise voice search. On other side, thoughtful, personalised marketing powered by big data, AI, and innovative tech will define the way brands communicate with customers. Appealing to an individual with conversational, speech accessible, and visually engaging content are key trends informing the way brands are going to position themselves in the near future. In an industry often saturated with sensationalist talk around technology, this should provide marketers and brands with an idea of practical and actionable improvements that technology can provide to their existing digital strategies.
Digital marketing is larger than online advertising. Among the new issues in this area is the omnichannel strategies in click and brick environment involving mobile technology.
Basically all the effort put into social media can be divided into two established principal marketing strategies.
Whereas steady generation of likes and follower growth represent a classical awareness campaign, lead campaigns aim to directly and immediately convert visitors into patients.
Regarding to many studies, social media marketing has the greatest ROI (Return of Investment). Therefore, I think that within the next years most marketing strategies will include Instagram campaigns, blogger marketing and furthermore the use of bots.