Tourism promotion may ultimately run afoul of the interests of the local population. They need to benefit from tourism and know how they benefit from tourism.
Beside what Peter F. Colwell has mentioned, using symposiums, conferences, and workshop to mobilize the efforts of stakeholders and local inhabitants in developing innovations of tourism can be highly influential. Promoting some principles and practices that derived from planned sustainable tourism can be integrated with experiences of tourism leaders and the community stakeholders; this can lead to suggest unexpected points and viable destinations, see Billington et al. (2008).
- Billington, R., Carter, N., & Kayamba, L. (2008). The practical application of sustainable tourism development principles: A case study of creating innovative place-making tourism strategies. Tourism and Hospitality Research, 8(1), 37-43.
Instead of jawboning the locals into cooperating with a tourism development, consider altering property rights. Let me suggest the case of the State of Alaska in the United States. In Alaska, residents receive payments from State oil and gas leases. This greatly diminishes residents complaining about those damn trucks and pipelines.
Now let's suppose that you have some attraction that tourists might love: a beach, an ancient monument, canals, a mountain, a great building, a museum, whatever. You do not want the local population to resent the crowding, higher restaurant prices, and higher real estate prices brought on by tourism. Of course, wage rates will also rise, but is that direct enough? And is it universal enough? Can you think of an alteration in property rights that will change the viewpoint of the local residents?
Let's focus on the beach example. Somehow, hotels will pop up along the beach. How will they acquire the property rights to access the beach? Who will they pay for their long-term leases or ownership of property? Do the locals benefit? Instead, suppose that we establish a right to use the beach for a day. Every local citizen, resident or perhaps landowner, gets 365 such rights per year. Now the locals can cash in whatever number they wish while the hotels must buy those rights for their guests. A price will emerge so as to equate the quantity supplied and the quantity demanded. So every month, the local citizen receives a residual directly deposited in their bank account for the rights they have not exercised but have essentially sold to the hotels.
Let's change the focus to a system of canals. There are tourist boats that wish to ply these waterways. Suppose that each tourist boat needs to pay a fee to be there. Of course, this does a great thing in rationing the scarce waterways, but it can also provide a direct income to the local residents. By making the fee lumpy, one fee for one boat, the fee system would reduce the number of boats and thus improve the experience of the tourists to some extent. Alternatively, some portion of the fee could be based on the number of passengers the boat is allowed to carry. This might cause there to be more boats of various capacities. But the bottom line for residents is that their incomes would be higher as tourism increases.
You want the local citizens to love the ancient monuments, the museums, and the natural wonders even though they may not personally enjoy them. Good luck.
Involvement of the local community in every stage specially at the time of planning (bottom to top)and use of local resource or materials in the infrastructure can increase sustainability of area. Small and focused workshop for local community may be skilled through the training program and make them responsible for their heritage.
Tourism always support the creative tourism. Host community always think in different and innovative way and use those innovative ideas in their hospitality and services.That is the different experiences for the tourist which he can not get in the big cities. Some times it becomes the attraction for the tourist.They always use local resources for making creative things like Mud house, souvenir with waste materials.
What do you actually mean by creative tourism? Creativity usually deals with useful and novel ideas. If you want to focus on tourism services, you may go for the concept ‘value co-creation’, so you invite various stakeholders and allow them to generate their (creative) ideas, views on creative tourism. Or you focus on end customers and try to hear and understand their interests and needs. They may be also contributory to creative tourism.