Press release templates can vary depending on the specific needs of the organization, but generally they include the following sections:
Contact Information: This includes the name, phone number, email address, and physical address of a spokesperson or the organization's PR team.
Headline: This is the eye-catching title of the press release that summarizes the news or announcement in a concise and engaging manner.
Subheading: This is an optional section that provides additional context or details about the announcement.
Dateline: This includes the date and location of the news or announcement.
Opening Paragraph: This is where the most important details of the release are communicated, usually in the form of a summary.
Body: This is where you can discuss more details about the announcement, including its significance, impact, and relevance to the industry or community.
Quotes: Including quotes from a spokesperson or key stakeholders can add credibility and provide additional perspectives or insights.
Boilerplate: This is a brief paragraph about the organization, including its mission, history, and key achievements.
Call to Action: This is an optional section that encourages readers to take action, such as visiting a website, attending an event, or contacting a representative for more information.
The six elements of news (also known as narrative elements) : time, place, people, the cause of an event, how it happened, and the result. The five W's and one H are Who, What, When, Where, Why, How.
Features: openness, authenticity, pertinence, timeliness, accuracy, significance, proximity, openness, extensiveness and variability.
In terms of structure, each news includes five parts: title, lead, main body, background and conclusion.
1. Headings are divided into general headings, subheadings and sub-headings. As the saying goes: read a book to see the skin, read a newspaper to see the title, the title can make readers understand the main content of the article and the theme.
2. The lead is usually the first paragraph or sentence at the beginning of a news story, which briefly reveals the core content of the news.
3. A subject includes the main part of something.
4. Background describes the objective circumstances that play an important role in the occurrence, development and change of the situation: historical background, political background, etc.
5, the conclusion clarifies the meaning of the facts described in the message, so that readers can deepen their understanding and feeling of the message and get more enlightenment from it.
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