Innovations are required to be worked upon how to balance the input costs and sale price of dairy and livestock products at primary level that is at farmer's level. In India water being a natural resource and available free of cost is sold @ Rs. 20 liter after investing less that Rs. two per liter on filtration and packaging but milk is purchased @ Rs. 30 per liter from the farmer who invests about Rs. 100 for producing the same through cost of fodder, concentrate, labour on production steps and value of fixed assets. I am wondered that after value addition same one liter milk is sold up to @ Rs. 500. Can't we devise a mechanism wherein farmer instead of lumsum amount should be given due share in profit at each level of value addition and market chain to ensure a sustainable and win- win situation for all.